BE was founded in 2003 after the co-founders, William and Emma Vanbergen, helped a Chinese classmate's friend find a suitable school for her son. She had tried multiple agencies and didn't feel she could trust any of them. William and Emma guided the family and her son through the application process and found him a best fit school in Britain. He flourished, and the seed which would later become 'BE' was born.
 
BE continues to provide consulting services for Chinese students in keeping with our core values of honesty, integrity and acting in the best interests of the child at the heart of all our decisions.
 
We provide consultation to pupils who wish to study in world top institutions and offer tailor-made plans for their studies and applications. We also extend our service to those who have already been admitted by the school and who are already studying overseas. The results of our work speak for themselves; BE's track record in China is second to none, as we attract more and more capable students to our centres each year. We have also expanded geographically, now boasting offices in Shanghai, Beijing, Shenzhen, Hangzhou and London.